GEORGE MATHEW JR (Synrgy) Marketing
WHEN YOU NEED TO
REACH
HIGHER
Cost-effective Contracting, Consulting/Advisory marketing services for-hire.
Tech & Life Sciences focus with US, EU, APAC, LATAM, MEA expertise (B2B & Consumer).
Measurable business results that consistently exceed client expectations.
ABOUT George Mathew Jr
I am an accomplished up/down-stream marketing and sales professional with 15+ years of client-side, consulting and agency experience, guiding teams to commercialize brands in all lifecycle phases.
My background spans across business sectors and industry verticals, in a variety of strategic and tactical B2B/C/G sales/marketing leadership roles, for start-up thru Fortune 500 companies that provide technologically advanced products/services. Click on my attached resume (pdf) for full details.
When you need a highly-skilled, project resource to quickly step in and make a cost-effective difference, I can help. If your team is short-staffed, lacks the necessary skill-set or is unable to effectively execute, I am your solution. Contact me today for an appointment to discuss your need.
Current Projects:
2020Mom.org - Los Angeles, CA. Business advisory board member.
Enability Project - Cebu, Philippines. Fundraising and Strategic advisor.
Dynamic Pediatric Occupational Therapy - Cebu, Philippines. Business Consulting.
Turning Wheels Craft Brewery - Cebu, Philippines. Business consulting.
ABOUT George Mathew Jr
I am an accomplished up/down-stream marketing and sales professional with 20+ years of corporate, consulting and advertising agency experience, guiding commercial brands in all lifecycle phases.
My background spans across business sectors and industry verticals, in a variety of strategic and tactical B2B/C sales & marketing roles, for top-tier start-up thru Fortune 500 companies.
When you need a highly-skilled, project resource to quickly step in and make a cost-effective difference, I deliver. If your team is short-staffed, lacks the necessary skill-set or is simply unable to effectively execute, I am your solution. Contact me today for an appointment to discuss your needs - I'm ready to help as a temporary extension to your team (contractor, consultant) or as an exclusive, onsite asset (FTE: interim, fixed-term, short duration).
Past Projects:
Technology: TruMed Systems (smart industrial appliances); HGM Funds/Rule 14 (private equity and venture capital marketing advisor to cloud-based SaaS: fintech, business intelligence, data mining); LightForm (projected augmented reality consumer products); emTruth (crypto-currency + block-chain authentication tech), DAQRI (augmented reality wearables); PerfectSyense (fitness wearables).
Healthcare: Integra Lifesciences (medical device); Medtronic (medical device); Amgen (biotech); Bausch+Lomb (robotics-assisted surgery); Masters Medical (medical products distribution); Synvista Therapeutics (genetic diagnostics); Alpharma (pharmaceuticals); Novo Nordisk (biotech); BD (medical devices).
Consumer: ACE & TruFit (bandages,braces); Starbucks and NatureMade (Gumlink nutraceuticals); Turning Wheels (Craft Brewery); RelaxReflect (on-line retail apparel); Hyper7 (streaming on-line video content); Dreyfus Records (music publishing).
Creative Agency: CC Ford Communications (advertising, communications, PR); EUXmedia (digital creative agency)
Not-for-Profit/Other: Enability Project (Int'l special needs children services); Nurture Collective (children's services); Dynamic (Int'l pediatric occupational therapy); Mammha.com & 2020Mom.org (maternal mental health services); Gerson Lehrman Group (advisory services).
MY services
AdvisorY
Strategic & Tactical Plan Reviews, Gap Analysis
Marketing Excellence
Best Practices & Processes
Lean & Agile Marketing
Marketing Operations
Cross-functional Collaboration
Benchmarking & Goal Setting
Performance Analytics & Optimization
Budgeting & Reconciliation
Talent Development
Incentives & Motivation
New Product Development
Product Improvements
Lifecycle Management
Competitive Analysis & Trends
Customer Support
...
BRAND marketing
Business & Marketing Plans
Launch & Line Extension
Lifecycle Planning
Market Shaping & Shifting
Pricing
Branding & Identity
Market Segmentation
Positioning & Messaging
Digital & Social Marketing
Traditional Multi-Channel Marketing
Advertising Campaigns
PR & Communications
Market Research & Insights
Voice of Customer
Human Factors & Usability
Customer Journey
Naming & Packaging
...
Sales + Business Development
Local Market Representation
Go-to-Market Plans
Acquistion, Alliance & Partnership Integration + Due Diligence
Co-Marketing & Co-Branding
In-Licensing & Out-Licensing
Forecasting
Distribution & Sales Channel Strategy
Value Chain & Access
Reimbursement
Targeting & Segmentation
Demand Generation & Lead Nurturing
Trade Shows & Events
Sales Operations & Analytics
Salesforce Enablement & CRM
Sales Tools
...